Is This The Problem in a Nutshell?

David Brooks has a great op-ed in Today’s New York Times titled, “Lord of the Memes.” It’s ostensibly a guide to pseudo-intellectualism, but hits on what may be the key to media companies’ travails. The money quote:

But on or about June 29, 2007, human character changed. That, of course, was the release date of the first iPhone.

On that date, media displaced culture. As commenters on The American
Scene
blog have pointed out, the means of transmission replaced the
content of culture as the center of historical excitement and as the
marker of social status.

I think the date of this change is too late, but the idea is right on. There’s no point in complaining about this, mainly because it won’t help; we just need to think about how to use it to our own advantage…

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