Comments on: No Problem More Pressing… http://wheatfromchaff.net/2008/11/14/no-problem-more-pressing/ Exploring the impact on business of trends and events in society, culture, and the economy. Sun, 06 Jun 2010 03:33:20 -0700 http://wordpress.org/?v=2.9.2 hourly 1 By: Wheat From Chaff » Some Advice on Ads - Trends, Events, and Business Strategy http://wheatfromchaff.net/2008/11/14/no-problem-more-pressing/comment-page-1/#comment-9393 Wheat From Chaff » Some Advice on Ads - Trends, Events, and Business Strategy Wed, 21 Jan 2009 16:07:46 +0000 http://wheatfromchaff.net/2008/11/14/no-problem-more-pressing/#comment-9393 [...] and others have pointed out before that advertisers like CPC ads because they shift complete responsibility for the performance [...] [...] and others have pointed out before that advertisers like CPC ads because they shift complete responsibility for the performance [...]

]]> By: Tom Mallory http://wheatfromchaff.net/2008/11/14/no-problem-more-pressing/comment-page-1/#comment-8092 Tom Mallory Sat, 29 Nov 2008 01:08:29 +0000 http://wheatfromchaff.net/2008/11/14/no-problem-more-pressing/#comment-8092 I agree. Limiting inventory is one of the key things we need to do to increase the value of our online advertising. It's basic supply and demand, and one of the things that -- in an earlier age -- made newspaper advertising as costly as it was. Increasing and maintaining the value of our advertising also enhances the value of the brand. For example, ads for snake oil and get-rich-quick schemes -- and just seriously butt-ugly ads (Amish-built electric stoves, anyone?) -- subtract from a product's perceived value and can tarnish an established brand. Fewer and higher-quality ads have the opposite effect, on both current and potential advertisers and the audience. I agree. Limiting inventory is one of the key things we need to do to increase the value of our online advertising.
It’s basic supply and demand, and one of the things that — in an earlier age — made newspaper advertising as costly as it was.
Increasing and maintaining the value of our advertising also enhances the value of the brand. For example, ads for snake oil and get-rich-quick schemes — and just seriously butt-ugly ads (Amish-built electric stoves, anyone?) — subtract from a product’s perceived value and can tarnish an established brand. Fewer and higher-quality ads have the opposite effect, on both current and potential advertisers and the audience.

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