Thinking about the Iranian election coverage, and the MSM’s difficulty with it, brings to mind an obvious rule: if an event makes you want to interview an eyewitness, forget it, you’re toast. Now eyewitnesses are also known as “the first reporters on the scene.” Your hope is to go in search of their reports and bring them to your audience, hopefully in a way that provides some context and coherence. That last point – providing context and coherence – remains an opportunity for legacy media. People usually don’t have the time, the inclination, or the ability to sort through thousands of reports coming through many distribution channels to understand what is true and false and exactly what is happening. If this context isn’t provided by someone, I’m afraid most people will just tune out.