New Formats, New Methods, Better Brands

While there’s no denying the fact that online content producers must develop revenue legs other than advertising, there’s also no denying that advertising is not holding up it’s end of the bargain. The reasons are myriad from advertisers who measure branding advertising with direct response metrics to publishers who consign ads to web page “ad […]

Tablets: New Ad Formats Are Critical

Word came a few days ago that Crispin Porter + Bogusky is partnering with Bonnier for new tablet ad formats. I can’t imagine why it’s taken this long to focus on new ad formats, but surely it has to do with the content industry’s focus on subscription revenue. Tablet subscriptions have long been mistakenly seen […]